Sharon Kwek
Sharon is a Director of Consulting, Beauty and Personal Care, South APAC, at Mintel. With over 12 years of experience in the FMCG industry, she helps beauty manufacturers, retailers and brands make strategic business decisions across Southeast Asia.

Facial masks—in a variety of formats—have caused quite a stir in Asia, with excitement rippling around the globe. This celebrated beauty item has grown to become an integral part of many consumers’ regular skincare routines throughout the Asia Pacific region. With many brands taking different approaches to innovation within the category, this burgeoning market is expected to grow from strength to strength.

Here, we highlight some of the latest innovative facial mask launches in Asia.

In-Cosmetics Asia, Bangkok, Thailand, 31 October — 2 November 2017

Heading into its 10th anniversary in 2017, in-cosmetics Asia brings together personal care ingredients suppliers with finished product manufacturers looking to network, learn about future trends and discover new products.

This year, Mintel will shine a spotlight on the facial mask market to identify the trends and opportunities in Asia, discuss how the rise of indie beauty brands will impact Asia’s beauty landscape, as well as highlight the different generations of beauty and personal care consumers.

What can you expect at the show?

At the Innovation Zone:

Stages of Beauty: Alpha Generation, Millennials/iGen, and Senior Beauty

Dates and times of demo:
Tuesday 31st October 11:00 –11:30 & 14:00 – 14:30 Innovation Zone
Wednesday 1st November 11:00 –11:30 & 14:00 – 14:30 Innovation Zone
Thursday 2nd November 11:00 –11:30 & 14:00 – 14:30 Innovation Zone


At the Market Trends and Regulations theatre:

The rise of indie brands and the impact on Asia
Sharon Kwek, Senior Innovation & Insights Analyst, Beauty & Personal Care, Southeast Asia Region, Mintel

Tuesday, 31st October 11:00 – 11:45

Indie brands are emerging around the world, inspiring homegrown brands within Asia to pave their ways into the global scenes. Mintel looks into the key indie brands actively playing out in the beauty space, what the key takeaways are and the impact it will have on Asia.

Spotlight on facial masks
Sharon Kwek, Senior Innovation & Insights Analyst, Beauty & Personal Care, Southeast Asia Region, Mintel

Wednesday, 1st November 13:00 – 13:45

The multitude of facial masks in the market today is massive and shows no signs of slowing down. Join Mintel as we deep dive into the facial mask landscape to identify the trends and opportunities in Asia.

Sharon is Senior Innovation and Insights Analyst, Beauty and Personal Care at Mintel. Sharon is based in Singapore making her well placed to provide insights and analysis of the beauty and personal care categories to Mintel’s key beauty clients around the region. She has 9 years’ experience in the FMCG industry helping clients to develop their beauty businesses across Asia Pacific. She has accumulated an in-depth understanding of the beauty industry in key Asian markets.