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Gone are the days when simply wearing sunscreen was thought to be all the protection from the elements you needed. Nowadays, protecting against up to three levels of infrared light (IR), blue light (HEVL), specific forms of pollution such as PM2.5, unclean water and heavy metals, and even internal and external stress are all impacting new product development in the beauty and personal care industry.

Here, we highlight seven products that aim to protect consumers from the ever-evolving forms of external (and internal) harm in the form of haircare, skincare and color cosmetics product innovation:

Join Mintel at in-cosmetics Latin America, September 20-21, 2017 in Sao Paulo, Brazil, where Mintel analysts Vivienne Rudd and Juliana Martins will bring research to life, investigate trends, provide real market examples, and forecast how trends will shape the future of the industry.

World renown for helping companies innovate and stay a step ahead, Mintel, the world’s leading market intelligence agency, is proud to once again partner with in-cosmetics to host the Mintel Innovation Zone. This pavilion features highlights into Mintel’s presentation on Total Protection–from products in UV/IR/HEV protection to the general well-being of your skin and hair. Attendees will also have the opportunity to interact with some of the world’s most innovative products in the haircare, skincare, and color cosmetic sectors.

Over two days in-cosmetics Latin America brings together more than 200 international exhibitors of ingredients, fragrances, testing, lab equipment and regulatory solutions, who meet with over 3,000 Latin American cosmetic manufacturers. The best represented nations among exhibitors are Brazil, Argentina, Colombia and Chile and also continue to attract new products and services year on year. For more information on in-cosmetics Latin America 2017: