Beyond Beauty Paris (10-12 September 2012): See the latest technology driven innovation in beauty

Beyond Beauty Lab – Kinetique: Energy and High Tech in Beauty

This year’s Beyond Beauty Lab in partnership with Mintel presents the latest technology driven innovation in beauty from around the world. Twice a day Mintel’s beauty analysts will offer interactive product demonstrations that showcase the latest technology, active ingredients and positioning claims.

Learn about:

  • Ingredients that boost cellular energy (especially sugar and oxygen)
  • Actives that shield from too much energy (anti-glycation claims, new UV protection)
  • The use of magnets and static electricity to add fun and function
  • List item

Don’t miss this opportunity to see, touch and test the latest concepts from mass market and prestige beauty brands!

Demonstration times:

10 September 11:00-11:30 and 14:30-15:00

11 September 11:00-11:30 and 14:30-15:00

12 September 11:00-11:30 and 14:30-15:00

Conference Area (Room ASIE) – Kinetique: Energy and High Tech in Beauty

From the next generation of at-home beauty devices that harness energy and light to new ingredients that boost cellular energy such as sugar and oxygen, beauty brands are giving consumers more power and vitality for better results. Join Mintel’s Head of Beauty & Personal Care Insight Vivienne Rudd for a look at the hottest trend in 2012: Kinetique – encompassing electricity and energy in beauty and “beauty that’s plugged in”.

Presentation time:

Tuesday 11th September, 10.15-11:00

Speak to our beauty analysts

Mintel experts will also be available for consultation throughout the show at stand no K 200.

For more information, please email