How TikTok has changed Chinese people’s daily lives Emerging apps like TikTok have changed what consumers want from brands. They want brands to be more personalized, as well as having an attitude of being close to ... Read More
[WATCH] Chinese New Year Super Wish List & Highlights - Part 1 On the occasion of leaving the old and welcoming the new year, we bring you a special series – “Super Wish List!" In the past year, Mintel launched many ... Read More