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Podcast + –
In this episode of Little Conversation, host Samantha Dover is joined by experts in consumer trends and purchase behaviour for a discussion about brand loyalty and to answer the questions: how has brand loyalty changed, what behaviour shifts are driving those changes, and what opportunities are there for brands to create loyalty in the future? The COVID-19 pandemic saw consumers prioritising needs over wants and redefining what value means to them, whether that’s value through price, quality, convenience, or needs met. The last 18 months also saw an increase in consumer desire for experiences and looking to brands to fill that void. Today, the demand for value and experience are merging, offering brands unique opportunities to reward consumers and drive loyalty – but how? Listen now to find out.
In this episode of Little Conversation, host Samantha Dover is joined by experts in consumer trends and purchase behaviour for a discussion about brand loyalty and to answer the questions: how has brand loyalty changed, what behaviour shifts are driving those changes, and what opportunities are there for brands to create loyalty in the future? The COVID-19 pandemic saw consumers prioritising needs over wants and redefining what value means to them, whether that’s value through price, quality, convenience, or needs met. The last 18 months also saw an increase in consumer desire for experiences and looking to brands to fill that void. Today, the demand for value and experience are merging, offering brands unique opportunities to reward consumers and drive loyalty – but how? Listen now to find out.
For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.
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The behaviours, preferences and habits of the consumer in 2020Explore the Customer Loyalty Market in the UK...Discover our reports store
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