In this new video we examine how to use the experience of Chinese consumers to help us navigate a way through Europe’s COVID-19 crisis. By speaking to Mintel’s research experts based in China, we analyse the key learning points we can take from there and see how they can be applied to European countries and help predict what course consumers here will take.

[preserve][/preserve]

About the Author

Toby Clark

Toby Clark

Toby has more than twenty years of experience in the market intelligence industry, starting his career as a financial services analyst and moving up to run Mintel’s EMEA Insights team. In May 2024 he moved into a new role as VP of EMEA Consulting. Even 20 years into his career he still describes himself as a research geek, and enjoys applying his research skills to our clients’ biggest business challenges.

Mintel Store

Get instant, in-depth market intelligence without a subscription. Buy a Mintel Report today for immediate access to:

  • Consumer insights
  • Market size, share and forecasting
  • Competitor intelligence and analysis
  • Innovation trends
  • Strategic recommendations for market growth
Buy your report today

Related Insights

How to promote environmental responsibility in the retail sector
Article
How to promote environmental responsibility in the retail sector
We’ve long known that the climate crisis is upon us, and its economic impact is undeniable.  Overall financial losses in 2022 due to climate change were estimated at $270…
Read more
Men's hormone wellness
Article
Men’s Wellness Needs a Hormone Reset 
Men’s wellness is evolving. Once defined by physical fitness and performance, it’s now expanding to include mental wellbeing, appearance, fertility, and longevity—areas deeply shaped by hormones yet historically overlooked in men’s health conversations.  Table of…
Read more
How Brands Can Connect with Consumers in an Era of Digital Fatigue
Article
How Brands Can Connect with Consumers in an Era of Digital Fatigue
Consumers are increasingly feeling the strain of an always-on digital world. Constant notifications, algorithm-driven feeds and the pressure to stay connected across work, social and entertainment platforms have created…
Read more
Woman relaxing on a sofa, holding her smartphone and credit card in her hands.
Article
Convenience as the New Consumer Currency
Convenience is no longer a nice-to-have, but a core value exchange between brands and consumers. Today’s consumers are often operating under time-sensitive schedules and are feeling mentally overloaded. In…
Read more