Article

7 credit card trends to watch for in 2015

December 11, 2014
Less than a minute

With the year coming to a close, what we can expect in 2015 is surely top of mind for a lot of industry leaders — those in the credit card business especially. Mintel has peered into their crystal ball and identified the following credit card trends to watch for in the coming year:

1. Shift away from prime
2. Shorter intro durations
3. Cash back resurgence
4. Mobile payments ramp up
5. Focus on security
6. Personalization of loyalty
7. Free FICO scores become the norm.

Click here for your free download.

For all the latest in direct marketing news, campaigns and more, follow Mintel Comperemedia on Twitter @comperemedia.

Andrew Davidson
Andrew Davidson

Andrew Davidson is SVP, Chief Insights Officer for Mintel Comperemedia, an expert in consumer and marketing intelligence.

More from Mintel
  • Mintel Store
    Mintel Store
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View reports
  • Mintel Leap
    Mintel Leap is a revolutionary new AI-powered platform that will transform your research process....
    Book a demo
Related insights
Budget 2024: Economic Outlook and Consumer Prospects Budget 2024: Economic Outlook and Consumer Prospects
UK Economy Falls Into Recession – What Does It Mean For Consumer Spending? UK Economy Falls Into Recession – What Does It Mean For Consumer Spending?
Resolution Revolution: Financial Brands Can Gain Insight from Non-Finance Sectors Resolution Revolution: Financial Brands Can Gain Insight from Non-Finance Sectors
Future of Finance: The Impact of Crypto & Digital Payments Future of Finance: The Impact of Crypto & Digital Payments
Fintech and co-branding with Cardless co-founder Michael Spelfogel Fintech and co-branding with Cardless co-founder Michael Spelfogel
Three ways financial services brands can better help young people navigate the cost of living crisis Three ways financial services brands can better help young people navigate the cost of living crisis
Subscribe to Mintel Spotlight
Related articles
Budget 2024: Economic Outlook and Consumer Prospects
March 6, 2024
Financial Services
Article
Budget 2024: Economic Outlook and Consumer Prospects
The 2024 Budget: the changes that count for consumers Despite the pressure from his own party to deliver an election-winning budget, full of tax cuts and eye-catching spending promises, Jeremy…
Read more
UK Economy Falls Into Recession – What Does It Mean For Consumer Spending?
February 16, 2024
Financial Services
Article
UK Economy Falls Into Recession – What Does It Mean For Consumer Spending?
The UK slipped into a technical recession in the final quarter of 2023 according to new data from the Office of National Statistics (ONS). The fall in economic output was…
Read more
Resolution Revolution: Financial Brands Can Gain Insight from Non-Finance Sectors
February 1, 2024
Financial Services
Article
Resolution Revolution: Financial Brands Can Gain Insight from Non-Finance Sectors
When the calendar turns over every year, consumers find comfort in numbers: pounds to lose, drinks to not drink, and in 2024 – dollars to save. Mintel research shows…
Read more
Featured Downloads

Subscribe

Podcast

Downloads

Events