Urban dwellers, especially those living in the metro areas and cities of India, spend a major part of their daily life travelling to and fro. The fast pace of modern life has led to consumers better utilising their increased travel time, and with that, a growing demand for products that fit their new lifestyle needs.
In this video, Mintel takes a look at how the ‘on-the-go’ trend is impacting consumer markets in India, the drivers for on-the-go consumption, as well as the recommended strategies for companies and brands.
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