Nidhi Sinha
Nidhi leads India’s research team and specialises in analysing and providing insights to better understand the Indian marketplace and consumer behaviour.

Urban dwellers, especially those living in the metro areas and cities of India, spend a major part of their daily life travelling to and fro. The fast pace of modern life has led to consumers better utilising their increased travel time, and with that, a growing demand for products that fit their new lifestyle needs.

In this video, Mintel takes a look at how the ‘on-the-go’ trend is impacting consumer markets in India, the drivers for on-the-go consumption, as well as the recommended strategies for companies and brands.

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