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Digital advertising is a complex industry to navigate. Today’s multi-channel advertising saturation means you can’t demand people’s attention any more – you have to earn it. Cross-device behaviour means consumers are on their mobile while watching TV and shopping on their laptop, interacting with multiple ads on multiple devices at the same time. So how can digital marketers remain relevant and ensure consumers feel empowered, engaged and entertained?

WHERE TO LISTEN

MEET THE GUESTS

Andrew Davidson (host)
SVP/Chief Insights Officer

Laura Ziemer
Director of Insights, Digital Media, Comperemedia

Buddy Lo
Senior Technology and Consumer Electronics Analyst, US

Rebecca McGrath
Senior Media Analyst, UK