WHAT'S IT ABOUT? Consumer research is about people. What they see, what they do, what they buy. What they eat, what they drink. What they think, what they choose, what they aspire to. How they act, how they react, how they spend. And behind the whats and the hows, it’s always about the whys. No-one has consumer data like we have consumer data. And no-one understands it like we do. It’s not just knowing the numbers, it’s knowing how they fit with everything else we know – from market trends and technological change to psychology and sociology. Context is king. OUR Solutions for Food market research Mintel Reports Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets. Read More Mintel Trends By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively. Read More Mintel GNPD With global coverage of key new products launched, Mintel GNPD is your destination for data, analysis and insight on product packaging innovation. Read More Mintel Menu Insight Menu Insights is your source for trends in the dining experience, menu optimization and new flavors, ingredients and food preparation. Read More Mintel Food & Drink Mintel Food & Drink is all our market data, trend tracking and consumer analysis on the food and drink industry, in the hands of our world-class analysts, to give your business the advantage. Read More Consulting From market assessment to landscape analysis, Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight. Read More WHO IS IT FOR? You need insights to inform your business decision; marketing, brand, communications, product development, innovation and research. Knowing the consumer and the choices they make is critical for you and your business. Understanding the implications of behavioural change can be the difference between success and failure in your market. Our insights can inspire your ideas and our data can support them. Mintel’s consumer market research has already helped more than 3,000 companies to achieve their objectives. What's in it for you CONSUMER TRENDS Data you can trust, that can guide your thinking, support your argument, confirm your hunch and show you a side to your customers you may not have looked at before. CONSUMER INSIGHT At Mintel, We can tell you what the data really means, not just on its own but as part of the bigger picture that our analysts’ knowledge and understanding will paint. BUSINESS SUCCESS We’re as focused as you are on the bottom line. We know the theory but we’re committed to the practice. Our insights come action-ready – what we tell you today, you can start selling on tomorrow. Specifics Concept development Concept validation Innovation trends Innovation consulting Ingredients Competitive intelligence New product sales data Packaging analysis Claims analysis
Mintel Reports Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets. Read More
Mintel Trends By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively. Read More
Mintel GNPD With global coverage of key new products launched, Mintel GNPD is your destination for data, analysis and insight on product packaging innovation. Read More
Mintel Menu Insight Menu Insights is your source for trends in the dining experience, menu optimization and new flavors, ingredients and food preparation. Read More
Mintel Food & Drink Mintel Food & Drink is all our market data, trend tracking and consumer analysis on the food and drink industry, in the hands of our world-class analysts, to give your business the advantage. Read More
Consulting From market assessment to landscape analysis, Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight. Read More
CONSUMER TRENDS Data you can trust, that can guide your thinking, support your argument, confirm your hunch and show you a side to your customers you may not have looked at before.
CONSUMER INSIGHT At Mintel, We can tell you what the data really means, not just on its own but as part of the bigger picture that our analysts’ knowledge and understanding will paint.
BUSINESS SUCCESS We’re as focused as you are on the bottom line. We know the theory but we’re committed to the practice. Our insights come action-ready – what we tell you today, you can start selling on tomorrow.
Premium report US Marketing to Moms research report When fighting for mom's attention, brands need to get it right the first time or they can be easily overlooked. Our consumer report provides context and data behind the marketing to mothers in the US. Purchase Report
Premium report UK Marketing to Millenials research report In 2019, Millenials accounts for 26% of the total population in the UK, our premium research provides extensive analysis into the generation and what brands have done to appeal and cater to these consumers. Purchase Report
Premium report Marketing to Gen Z research report In this premium report, we highlight the latest trends and in-depth commentary on how brands and marketers are appealing to Gen Z in the US. The report also includes context to the numbers provided by our expert analysts. Purchase Report
