Consumers

Find out everything you need to know about your customers so you can adapt your strategy to their changing needs.

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Any business is a relationship between brand and consumer, so if you’re not spotting consumer behaviour trends and responding to consumer needs, you’re missing a huge opportunity to innovate and adapt. Who are your consumers? What are their needs? What drives their purchasing decisions?

Mintel empowers you to answer these critical questions. We are experts in consumer research, and we can help you gain a comprehensive understanding of your target audience. Our deep insights will provide you with what consumers want, and why

Here are some of the questions about consumers we can help you answer

How can I quickly understand what consumers want? + –

The first place to look is a Mintel Report. Each offers a clear view of consumer desires across categories and market. Do you want to explore consumer preferences across the world? Mintel Global Consumer asks the same questions in 36 markets.
How are consumers’ shopping habits and spending priorities shifting? + –

Mintel’s consumer research dives into the factors influencing purchasing habits across categories. Leverage our market data to support retail conversations and track new product launches and positioning strategies.
What are the most important consumer trends? + –

What’s important will depend on your business and your target audience, but our Reports and Trends products track consumer sentiment, shifting priorities and emerging trends across specific regions, demographics and categories.

For a deeper, bespoke dive, Mintel’s Consulting team can utilise various research methods to explore specific implications of trends for your brand.
How do I identify new consumer segments? + –

Mintel Reports and Mintel Global Consumer provide the context to benchmark your primary consumer findings and understand buyer behaviours. Mintel’s Consulting team can take this a step further by identifying consumer segments primed for your products or services.
Where are the biggest opportunities with consumers for my brand? + –

We know consumers like nobody else. Our strategic advice is underpinned by robust data, rigorous analysis and a deep understanding of how consumer behaviour connects with broader trends in culture, society and technology. This empowers you to optimise your products, designs, marketing and sales challenges to maximise your brand’s potential.

Find out more about our consumer research solutions:

Find out more about our specific tools and services, or get in touch, and one of our friendly team will help you find what you need.

Reports

The smartest way to understand consumer markets.

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Global Consumer

Understand and compare consumers across 36 markets.

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Trends

Understand what’s new and next in consumer behaviour.

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Purchase Intelligence

We know the new products people want to buy and why.

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Consulting

Custom insight to help you make better strategic marketing decisions.

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Field Services

Your cost-effective solution to ensure your in-store investment gets delivered.

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If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and rooted in fact. Mintel gives us all that. It’s a great brand and one that’s trusted by clients.

Wunderman Thompson