Consumer Research

Consumer research is about people. What they see, what they do, what they buy. What they eat, what they drink. What they think, what they choose and aspire to.


Consumer research is about people. What they see, what they do, what they buy. What they eat, what they drink. What they think, what they choose, what they aspire to. How they act, how they react, how they spend. And behind the whats and the hows, it’s always about the whys. No-one has consumer data like we have consumer data. And no-one understands it like we do. It’s not just knowing the numbers, it’s knowing how they fit with everything else we know – from market trends and technological change to psychology and sociology. Context is king.

OUR Solutions for Food market research

Mintel Reports

Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets.

Mintel Trends

By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively.

Mintel GNPD

With global coverage of key new products launched, Mintel GNPD is your destination for data, analysis and insight on product packaging innovation.

Mintel Menu Insight

Menu Insights is your source for trends in the dining experience, menu optimization and new flavors, ingredients and food preparation.

Mintel Food & Drink

Mintel Food & Drink is all our market data, trend tracking and consumer analysis on the food and drink industry, in the hands of our world-class analysts, to give your business the advantage.


From market assessment to landscape analysis, Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight.


You need insights to inform your business decision; marketing, brand, communications, product development, innovation and research. Knowing the consumer and the choices they make is critical for you and your business. Understanding the implications of behavioural change can be the difference between success and failure in your market. Our insights can inspire your ideas and our data can support them. Mintel’s consumer market research has already helped more than 3,000 companies to achieve their objectives.

What's in it for you


Data you can trust, that can guide your thinking, support your argument, confirm your hunch and show you a side to your customers you may not have looked at before.


At Mintel, We can tell you what the data really means, not just on its own but as part of the bigger picture that our analysts’ knowledge and understanding will paint.


We’re as focused as you are on the bottom line. We know the theory but we’re committed to the practice. Our insights come action-ready – what we tell you today, you can start selling on tomorrow.


Concept development

Concept validation

Innovation trends

Innovation consulting


Competitive intelligence

New product sales data

Packaging analysis

Claims analysis

Trending Reports

Premium report
Marketing to Gen Z

Marketing and Target Market Research Report

Mintel's market research reports provide a comprehensive overview of the marketing and targeting industries, including information on the marketing and targeting market size in your country, market share for leading companies and an overview of the latest trends, innovation and marketing and targeting statistics..