From: June 26, 2019
To: June 28, 2019

This year at in-cosmetics Korea, Mintel will be decoding the issue of skin sensitivity and its impact on the beauty and personal care industry. We are excited to announce our involvement at in-cosmetics Korea’s first-ever K-Beauty Inspiration Zone which will shine the spotlight on the trends to impact the Korean beauty marketplace.


At the Marketing Trends & Regulations Theatre

Asian skin is more prone to sensitivity because of how thin the stratum corneum is. More consumers are seeking effective solutions to relieve the burden of skin sensitivities, resulting in a shift in consumer behaviour and consumption habits. Join us as Mintel takes a look at how brands, suppliers and retailers can be a pillar of support and build trust with consumers who have skin sensitivities.

At Mintel’s Innovation Zone (J50)

Join us to see, touch and test some of the latest beauty and personal care innovations from around the world that are designed to help beauty consumers with their skin sensitivities.

At the K-Beauty Inspiration Zone (H110)

As the official partner of in-cosmetics Korea’s first ever K-Beauty Inspiration Zone, Mintel will be sharing exclusive insights into K-beauty successes around the world as well as uncover the future of the market. The presentations will take place twice a day at 11.45am and 3.00pm.

Find out more about the show here.