On April 26 from 10:15 – 11:00, Mintel’s Crystal Xu (APAC Senior Insight Analyst) will be giving the presentation Make Up trends in China E-commerce which will be covering the E-commerce trends for the colour cosmetic sectors in China, looking at the top selling brands on the e-commerce channel, as well as their innovative products and how these brands relate to the broad Chinese consumer trends in the colour cosmetics sector.
In this forward‑looking speech, Mintel Associate Principal Heng Hong Tan explores the emerging trends set to shape the future of non‑alcoholic drinks in Southeast Asia — from functional benefits and protein‑led innovation to culturally rooted wellness and multisensory experiences.
Across two keynote sessions at the Marketing Trends Theatre, Mintel will explore how evolving consumer needs, wellness expectations, advanced science and category innovation are shaping the next stage of beauty and personal care in APAC and beyond.
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