S01 Ep17

Mintel Little Conversation
'Click here': Engaging with consumers via digital advertising 

Digital advertising is a complex industry to navigate. Today’s multi-channel advertising saturation means you can’t demand people’s attention any more – you have to earn it. Cross-device behaviour means consumers are on their mobile while watching TV and shopping on their laptop, interacting with multiple ads on multiple devices at the same time. So how can digital marketers remain relevant and ensure consumers feel empowered, engaged and entertained?

Whether commuting on the train, running in the park or sitting at your desk, Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas, bold innovation and data-driven intelligence.

Digital advertising is a complex industry to navigate. Today’s multi-channel advertising saturation means you can’t demand people’s attention any more – you have to earn it. Cross-device behaviour means consumers are on their mobile while watching TV and shopping on their laptop, interacting with multiple ads on multiple devices at the same time. So how can digital marketers remain relevant and ensure consumers feel empowered, engaged and entertained?

Meet the Host
Andrew Davidson
SVP/Chief Insights Officer
Meet the Guests
Laura Ziemer
Director of Insights, Digital Media, Comperemedia
Buddy Lo
Senior Technology and Consumer Electronics Analyst, US
Rebecca McGrath
Senior Media Analyst, UK
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