In this episode of Mintel Little Conversation, host Andrew Davidson sits down with entrepreneur and investor Ankur Jain to discuss his latest project—an innovative, new loyalty program and co-branded credit card called Bilt Rewards, aimed at renters. Through parent company Kairos HQ, one of Ankur's goals is to use technology to make everyday expenses more affordable, specifically for Millennial and Gen Z consumers. From Bilt's value proposition, features, and marketing strategy to the accelerated launch in summer 2021, Ankur shares why and how they are disrupting the apartment rental market and taking on traditional credit card rewards, as well as his insights on what brands and marketers should consider when targeting younger consumers. Following Ankur's interview, Andrew speaks with Mark Miller, Director of Financial Services Insights at Mintel Comperemedia, to get his take and discuss broader implications for the credit card industry. Listen now!