S03 Ep71
Managing expectations: Consumers, brands, and data privacy
Data privacy is appearing in the headlines more and more as ransomware attacks have exposed how vulnerable governments, institutions, and companies can be to security breaches. Mintel experts from around the globe sit down to discuss the state of data privacy, specifically consumers' privacy expectations, their expectations of brands, and the risk/reward for sharing their data. What steps are consumers taking to safeguard their online behaviour and how will that impact brands? What can marketers learn from the brands that are expertly navigating the present landscape? Listen now to find out how data privacy is playing out in different categories and what challenges lie ahead.

Data privacy is appearing in the headlines more and more as ransomware attacks have exposed how vulnerable governments, institutions, and companies can be to security breaches. Mintel experts from around the globe sit down to discuss the state of data privacy, specifically consumers’ privacy expectations, their expectations of brands, and the risk/reward for sharing their data. What steps are consumers taking to safeguard their online behaviour and how will that impact brands? What can marketers learn from the brands that are expertly navigating the present landscape? Listen now to find out how data privacy is playing out in different categories and what challenges lie ahead.

Meet the Host
Matthew Crabbe
Director of Mintel Trends, APAC
Meet the Guests
Rebecca McGrath
Senior Media Analyst, Mintel Reports UK
Alex Milinazzo
Trends Analyst, Americas
Pongsanguan Jiradechakul
Lifestyles Analyst, Mintel Reports Thailand
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

Related articles
March 20, 2024
In the ‘Insight to Impact with Mintel Consulting’ series, thought leaders on our Marketing Intelligence team expand on research and insights identified in…
February 16, 2024
Download Mintel’s 2024 Omnichannel Marketing Trends for FREE and browse the Mintel Store for more media and marketing research. Head over to Mintel’s LinkedIn to let us know what you…
December 20, 2023
Millennials (spanning ages 27 to 43) are currently the largest generational segment in the US, making them one of the most critical for marketers to win. Nevertheless, a feeling of…

Download the Latest Market Intelligence