S04 Ep87
Marketing outlook, omnichannel trends and spend predictions for 2022

In today’s episode—the official start to Season 4 of Mintel Little Conversation—host Andrew Davidson, Bruce Biegel, Senior Managing Partner at Winterberry Group, and Lierin Ehmke, Insights Manager, Mintel Comperemedia Omni, discuss the marketing and advertising outlook for 2022. In addition to tackling where the industry is headed, what marketers need to pay attention to and what the overall brand implications are, the trio also debates channel spend and the shifting consumer relationship with various marketing channels in the year ahead. Does your TikTok strategy need a second look? How about video? Are you sleeping on out-of-home? Listen now for the full 2022 forecast.

In today’s episode—the official start to Season 4 of Mintel Little Conversation—host Andrew Davidson, Bruce Biegel, Senior Managing Partner at Winterberry Group, and Lierin Ehmke, Insights Manager, Mintel Comperemedia Omni, discuss the marketing and advertising outlook for 2022. In addition to tackling where the industry is headed, what marketers need to pay attention to and what the overall brand implications are, the trio also debates channel spend and the shifting consumer relationship with various marketing channels in the year ahead. Does your TikTok strategy need a second look? How about video? Are you sleeping on out-of-home? Listen now for the full 2022 forecast.

Learn more about Bruce Biegel and Winterberry Group here.
Download Comperemedia’s 2022 Omnichannel Marketing Trends for free here.
Get the latest insights, thinking and perspectives on consumers from Mintel and competitive marketing intelligence from Comperemedia.

Meet the Host
Andrew Davidson
SVP/Chief Insights Officer, Mintel Comperemedia
Meet the Guests
Bruce Biegel
Senior Managing Partner, Winterberry Group
Lierin Ehmke
Insights Manager, Mintel Comperemedia Omni
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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