S04 Ep87

Marketing outlook, omnichannel trends and spend predictions for 2022

In today’s episode—the official start to Season 4 of Mintel Little Conversation—host Andrew Davidson, Bruce Biegel, Senior Managing Partner at Winterberry Group, and Lierin Ehmke, Insights Manager, Mintel Comperemedia Omni, discuss the marketing and advertising outlook for 2022. In addition to tackling where the industry is headed, what marketers need to pay attention to and what the overall brand implications are, the trio also debates channel spend and the shifting consumer relationship with various marketing channels in the year ahead. Does your TikTok strategy need a second look? How about video? Are you sleeping on out-of-home? Listen now for the full 2022 forecast.

In today’s episode—the official start to Season 4 of Mintel Little Conversation—host Andrew Davidson, Bruce Biegel, Senior Managing Partner at Winterberry Group, and Lierin Ehmke, Insights Manager, Mintel Comperemedia Omni, discuss the marketing and advertising outlook for 2022. In addition to tackling where the industry is headed, what marketers need to pay attention to and what the overall brand implications are, the trio also debates channel spend and the shifting consumer relationship with various marketing channels in the year ahead. Does your TikTok strategy need a second look? How about video? Are you sleeping on out-of-home? Listen now for the full 2022 forecast.

Learn more about Bruce Biegel and Winterberry Group here.
Download Comperemedia’s 2022 Omnichannel Marketing Trends for free here.
Get the latest insights, thinking and perspectives on consumers from Mintel and competitive marketing intelligence from Comperemedia.

Meet the Host
Andrew Davidson
SVP/Chief Insights Officer, Mintel Comperemedia
Meet the Guests
Bruce Biegel
Senior Managing Partner, Winterberry Group
Lierin Ehmke
Insights Manager, Mintel Comperemedia Omni

About the Author

Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Mintel Store Reports
    Discover your next big breakthrough
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View Reports
  • Mintel 2027 Global Predictions
    2027 Global Predictions
    Discover the predictions set to shape 2027. Download now to uncover the shifts set to reshape consumer behaviour and what they mean for your market for the years ahead....
    Download Insights
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
Marketing to Women in the GLP-1 Era: How Marketers Can Respond Responsibly Marketing to Women in the GLP-1 Era: How Marketers Can Respond Responsibly
Talking Tariffs: The New Rules of Marketing Under Pressure Talking Tariffs: The New Rules of Marketing Under Pressure
From Scroll to Sale: The Growing Social Commerce Industry From Scroll to Sale: The Growing Social Commerce Industry
Why Brands Miss the Mark on Heritage Month Marketing Why Brands Miss the Mark on Heritage Month Marketing
What’s hot and what’s not: Top takeaways from Brandweek 2024 What’s hot and what’s not: Top takeaways from Brandweek 2024
Untapped opportunity: Women’s sports marketing Untapped opportunity: Women’s sports marketing
Subscribe to Mintel Spotlight
Related Insights
Marketing to Women in the GLP-1 Era: How Marketers Can Respond Responsibly
January 20, 2026
Advertising and Marketing
Article
Marketing to Women in the GLP-1 Era: How Marketers Can Respond Responsibly
GLP-1 medications are more than just another fleeting trend in weight management. These science-backed interventions lower blood sugar, reduce the risk of heart attacks, and even curb addictive behaviors.
Read more
Talking Tariffs: The New Rules of Marketing Under Pressure
July 18, 2025
Advertising and Marketing
Podcast
Talking Tariffs: The New Rules of Marketing Under Pressure
Get in touch with our Consultants to learn about how shifting global trends apply to your brand.Head over to Mintel’s LinkedIn and let us know…
Listen now
Smartphone lying flat with shopping bags, cart, basket, and modes of payment on top of it.
March 13, 2025
Ecommerce
Article
From Scroll to Sale: The Growing Social Commerce Industry
Direct-to-consumer shopping, where brands by-pass retailers and sell direct to customers, is becoming increasingly popular. The social commerce industry represents vast opportunities to gain exposure, and might be…
Read more
heritage month banner
February 12, 2025
Advertising and Marketing
Article
Why Brands Miss the Mark on Heritage Month Marketing
Recent actions by the Trump administration to remove references to and celebrations of heritage months and specific demographics (including Black History Month, Hispanic Heritage Month, and those honoring women…
Read more

Free market intelligence downloads

Subscribe
Podcast
Downloads
Events