S03 Ep83
What marketers need to know when considering a social commerce strategy

In today’s episode, host Elysha Young is joined by retail and marketing experts from the US, Europe and China to discuss the rise of social commerce – what it is, the role of influencers and micro-influencers, how it’s disrupting traditional ecommerce, and how technology gives certain markets the advantage. There are critical factors driving consumer engagement and proven tactics delivering success for major social commerce players. But how will those change as brands become less social and social media brands become more commerce-centred? Looking ahead, will social platforms help new businesses and startups grow in the social commerce markets and, potentially, democratise the industry? The experts offer their advice for brands considering leveraging a social commerce strategy. Listen now!

In today’s episode, host Elysha Young is joined by retail and marketing experts from the US, Europe and China to discuss the rise of social commerce – what it is, the role of influencers and micro-influencers, how it’s disrupting traditional ecommerce, and how technology gives certain markets the advantage. There are critical factors driving consumer engagement and proven tactics delivering success for major social commerce players. But how will those change as brands become less social and social media brands become more commerce-centred? Looking ahead, will social platforms help new businesses and startups grow in the social commerce markets and, potentially, democratise the industry? The experts offer their advice for brands considering leveraging a social commerce strategy. Listen now!

Meet the Host
Elysha Young
Trends Manager, APAC
Meet the Guests
Lierin Ehmke
Insights Manager, Mintel Comperemedia Omni
Nick Carroll
Associate Director, European Retail Research
Samuel Yi
Category Director, Retail, Tech and Media, Mintel Reports China
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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