S01 Ep15
Mintel Little Conversation
Senior scenarios: What ageing might look like in 2030

Seniors want to be active, independent and live in their homes for as long as possible. However, household chores present a major challenge, especially to those living alone and without help. As the demographic imbalance of fewer younger people and the lack of elder care professionals creates a void, the emergence of home automation and household robots present an opportunity for brands. Here, Mintel experts discuss three fascinating scenarios about ageing in 2030 and how a tool like scenario planning can help marketers envision the future.

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Seniors want to be active, independent and live in their homes for as long as possible. However, household chores present a major challenge, especially to those living alone and without help. As the demographic imbalance of fewer younger people and the lack of elder care professionals creates a void, the emergence of home automation and household robots present an opportunity for brands. Here, Mintel experts discuss three fascinating scenarios about ageing in 2030 and how a tool like scenario planning can help marketers envision the future.

Meet the Host
Andrew Davidson
SVP/Chief Insights Officer
Meet the Guests
Jamie Rosenberg
Global Household & Personal Care Analyst
Richard Hopping
Senior Brand and Household Analyst
Behice Ilhan
Senior Trend Strategist
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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