Less than a minute

Watch Mintel’s Beauty President Jane Henderson reveal what’s next in terms of fragrance innovation

Fragrance selection may be beyond the wearer’s control. It could all be down to genetics as people subconsciously seek out scents that enhance their natural body odour or respond to their moods. In the future, DNA and personality testing will make buying fragrance more fun as well as more personal.

Watch Mintel Beauty & Personal Care President Jane Henderson talk about the what’s next in Fragrances.

In the future, DNA and personality testing will make buying fragrance more fun as well as more personal.

For more information about Mintel Beauty & Personal Care please visit the Mintel Beauty & Personal Care website or email beauty@mintel.com.

Ina Woitalla
More from Mintel
  • Mintel Store Reports
    Discover your next big breakthrough
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View Reports
  • Mintel 2026 Global Predictions
    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
    Download now
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
Four Predictions, One Direction: Beauty’s Strategic Shift in 2026 Four Predictions, One Direction: Beauty’s Strategic Shift in 2026
Inside My Algorithm: A Mintel BPC Expert’s Latest Internet Obsessions  Inside My Algorithm: A Mintel BPC Expert’s Latest Internet Obsessions 
How Beauty Retail Delivered Standout In‑Store Executions During Christmas 2025 How Beauty Retail Delivered Standout In‑Store Executions During Christmas 2025
The Future of Beauty Packaging: Here’s What This Means for Your Brand The Future of Beauty Packaging: Here’s What This Means for Your Brand
APAC’s Innovative Approach to UV Protection Goes Beyond Sunscreen APAC’s Innovative Approach to UV Protection Goes Beyond Sunscreen
Five Ways BPC Brands Can Take ‘Skinification’ of Suncare to the Next Level Five Ways BPC Brands Can Take ‘Skinification’ of Suncare to the Next Level
Subscribe to Mintel Spotlight
Related articles
5 Beauty and Personal Care Demand Signals
May 20, 2026
Beauty and Personal Care
Download
5 Beauty & Personal Care Demand Signals
Discover the emerging Beauty & Personal Care demand signals shaping 2026/27 — from longevity and metabolic beauty to sensory wellness and GLP-1 aftereffects.
Download
Four Predictions, One Direction: Beauty’s Strategic Shift in 2026
May 8, 2026
Beauty and Personal Care
Podcast
Four Predictions, One Direction: Beauty’s Strategic Shift in 2026
Download the 2026 Global Beauty and Personal Care Predictions and get in touch with Mintel Consulting to apply these predictive insights…
Listen now
Mintel x Black Swan Data - Celebrity Brands in Cosmetics
April 7, 2026
Beauty and Personal Care
Download
Celebrity Brands in Cosmetics
This free Black Swan Data report analyses real consumer perceptions of celebrity brands in skincare and cosmetics to understand what separates hype from credibility.
Download

Free market intelligence downloads

Subscribe
Podcast
Downloads
Events