Fragrance innovation – DNA testing will make buying fragrance more fun

April 30, 2012

Watch Mintel’s Beauty President Jane Henderson reveal what’s next in terms of fragrance innovation

Fragrance selection may be beyond the wearer’s control. It could all be down to genetics as people subconsciously seek out scents that enhance their natural body odour or respond to their moods. In the future, DNA and personality testing will make buying fragrance more fun as well as more personal.

Watch Mintel Beauty & Personal Care President Jane Henderson talk about the what’s next in Fragrances.

In the future, DNA and personality testing will make buying fragrance more fun as well as more personal.

For more information about Mintel Beauty & Personal Care please visit the Mintel Beauty & Personal Care website or email beauty@mintel.com.

Ina Woitalla
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