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Fragrance innovation – DNA testing will make buying fragrance more fun
Watch Mintel’s Beauty President Jane Henderson reveal what’s next in terms of fragrance innovation
Fragrance selection may be beyond the wearer’s control. It could all be down to genetics as people subconsciously seek out scents that enhance their natural body odour or respond to their moods. In the future, DNA and personality testing will make buying fragrance more fun as well as more personal.
Watch Mintel Beauty & Personal Care President Jane Henderson talk about the what’s next in Fragrances.
In the future, DNA and personality testing will make buying fragrance more fun as well as more personal.
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