S01 Ep19
Mintel Little Conversation
MIND your health: The many faces of mental wellbeing

Following World Mental Health Day (10 Oct.), we reflect on what mental wellness means to consumers. While eating right and exercising were once considered the recipe for a balanced lifestyle, there’s been a shift towards more holistic approaches. As levels of anxiety and stress increase, people across the globe are opening up about their struggles, starting conversations around mental wellbeing. Brands are looking to connect with consumers on a deeper level through campaigns, services and products designed to help them get in touch with their emotions. But how can they ensure their commitment is perceived as authentic and credible?

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Following World Mental Health Day (10 Oct.), we reflect on what mental wellness means to consumers. While eating right and exercising were once considered the recipe for a balanced lifestyle, there’s been a shift towards more holistic approaches. As levels of anxiety and stress increase, people across the globe are opening up about their struggles, starting conversations around mental wellbeing. Brands are looking to connect with consumers on a deeper level through campaigns, services and products designed to help them get in touch with their emotions. But how can they ensure their commitment is perceived as authentic and credible?

Meet the Host
Dana Macke
Associate Director of US Lifestyles & Leisure Reports
Meet the Guests
Rick Miller
Associate Director of Specialist Nutrition, UK
Carol Wong-Li
 Associate Director of Lifestyles and Leisure, Canada
Marissa Gilbert
Associate Director of Health and Wellness, US
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