Nanotechnology in Cosmetics

May 31, 2012
2 min read

Jane Henderson

Jane Henderson, Global Beauty & Personal Care President, presented an overview of trends and launch activity in Nanotechnology in Cosmetics at the ABIHPEC conference in Sao Paulo on 17th May.

More specifically, the presentation gave insight into the use of nanotechnology and nano sized ingredients in launches of key beauty and personal care categories such as skin and hair care. Further, it looked to explore trends in claims and concepts and news related to these launches across the globe.

For those of you who have missed this exciting trend presentation, here are some highlights for you – check out the photos and stats below.

Global percentage share of product launches with nanotechnology in cosmetics in the last 10 years (mass – under $25 and prestige over $25)

Nanotechnology Product Launches

Top 10 claims in nanotechnology cosmetics (as a % of total nano launches)

Nanotechnology Claims

Jane Henderson

What else is happening in Sao Paulo?

Natura has opened a new concept store and of course Jane stopped by for a quick touch up! A Cityscape review from Sao Paulo with a focus on the new Natura concept store will be available to Mintel Beauty & Personal Care clients very soon – watch this space!

For more information, please visit or email

Ina Woitalla
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