S03 Ep63

Chinese New Year: Innovative brand campaigns and shifting consumer behaviour
In the official first episode of season three, host Matthew Crabbe welcomes analysts from across Asia-Pacific to discuss what's trending in the run-up to Chinese New Year - from innovative products and services to new marketing campaigns. While the essence of New Year celebrations and traditions will endure, there will be changes - big and small, temporary and long-lasting - that impact consumer behaviour. Looking across the beauty, foodservice, fashion, retail, entertainment, travel, gifting, and social media categories, they spotlight the success or failure of special/limited edition products, influencer campaigns, and cross-category partnerships. What's different this year? How are brands adapting? And what role does mental wellness play? Join Matthew to find out.

In the official first episode of season three, host Matthew Crabbe welcomes analysts from across Asia-Pacific to discuss what’s trending in the run-up to Chinese New Year – from innovative products and services to new marketing campaigns. While the essence of New Year celebrations and traditions will endure, there will be changes – big and small, temporary and long-lasting – that impact consumer behaviour. Looking across the beauty, foodservice, fashion, retail, entertainment, travel, gifting, and social media categories, they spotlight the success or failure of special/limited edition products, influencer campaigns, and cross-category partnerships. What’s different this year? How are brands adapting? And what role does mental wellness play? Join Matthew to find out.

Meet the Host
Matthew Crabbe
Director of Mintel Trends, APAC
Meet the Guests
Laurie Du
Senior Analyst, Mintel Beauty & Personal Care
Victoria Li
Senior Analyst, Mintel Trends, APAC
Huiqi Ong
Consumer Lifestyles Analyst, Mintel Reports Asia

About the Author

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For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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