Understanding Today's Beauty Consumer

April 13, 2011
Less than a minute

Mintel’s Brid Costello revealed some key insights into consumer’s minds at Beauty Focus in London this week. In case you’ve missed the conference, here are some of the key points.

1) A changing consumer landscape: Improved diets and healthcare have increased the average lifespan, people are working longer due to pressure on national pensions and rising unemployment has intensified competition for jobs. As a result, people are more concerned than ever with looking good for their age.

2) Prepare for the Worst: Preventive healthcare coverage is a priority for 86% of Americans. Only 15% of Brits say they “live for today and don’t worry about the future.” Sales of anti-ageing creams weighed in at

Ina Woitalla
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