A year of COVID-19: The biggest shifts in consumer behaviour and market adaptation

March 12, 2021
3 min read

As countries hit their one-year marks of life in lockdown and under restrictions due to the COVID-19 pandemic, we look back at the impact the pandemic has had on consumers and brands and how Mintel analysts’ predictions and recommendations have helped pave the way forward.

Research your way out of a crisis: COVID-19 effect on consumer behaviour

Mintel Trends expert Matthew Crabbe discussed the global impact COVID-19 had on companies, the economy and consumer behaviour at the beginning of worldwide lockdowns. How can brands reach consumers amidst a crisis?

You heard it here first: COVID-19 and social isolation

As consumers around the world dealt with rising feelings of loneliness due to social isolation, we saw how concepts of community, connectivity and interaction became more important than ever before. We explored the implications for brands and how they could offer their support to consumers during this difficult time.

6 ways COVID-19 will change the way we live

Ongoing restrictions and social distancing measures meant consumers had to adapt to the ‘next normal’ and their expectations for different sectors have changed. In this two-part series, Mintel analysts from the UK and US explored the impact COVID-19 has had on six different industries and the repercussions beyond the pandemic.

[PODCAST] COVID-19’s impact on global consumer trends: How do brands move forward?

In this episode of the Mintel Little Conversation podcast, analysts from around the globe discussed how COVID-19 accelerated and shifted global consumer trends in 2020 – more experiences, seamless spending, humanizing technology interactions and going live on social media. They also shared recommendations on how brands should move forward in this new era.

How the COVID-19 vaccine will impact consumer behavior

The arrival of the COVID-19 vaccine meant a boost to the 2021 outlook for some of the hardest-hit markets, including leisure, travel and dining. However, it may still be some time before there is enough confidence in vaccine immunity to revitalize out-of-home categories.

Cold comforts: Second wave COVID-19 lessons from Australia’s winter

As Australia experienced a second wave of COVID-19 infections during its winter, we examined the lessons Europe could learn from the response down under and how brands could best adapt, as well as made predictions on how consumers would change their leisure habits for the winter period.

[WATCH] Life in the UK after COVID-19

Consumers have been forced to dramatically change their behaviour as a result of COVID-19. In this video, we examined which of these changes could last after the restrictions are lifted, and whether or not some could lead to better long-term outcomes.

COVID-19 and gaming: Video games provide a bright light in a dark time for US consumers

The number of gamers rose as more and more Americans spent extended time at home. Our experts shared what marketers need to know about the popularity of video games, including what comes next, and what brands can do to target consumers.

Face masks fuel post-COVID-19 beauty opportunities

Mintel BPC Analysts predicted the impact mask-wearing would have on micro-categories of the color cosmetics industry, including how brands could leverage beauty opportunities related to the mask makeup trend during and after the COVID-19 crisis.

From restaurant to grocery: Be prepared for the next generation challenger brand

The impact of COVID-19 and the recession marked an important moment for restaurants to use their brand reputation to enter the grocery space. Here, we shared expert recommendations on ways restaurants could make the most of this opportunity to reach their consumer and survive what’s to come.

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