Generation Play – youth trend research from Mintel Inspire

July 24, 2012
Less than a minute

Those born between 1977 and 1994 have been described as the playful generation, reared in the era of the leisure economy and at home in the digital world. Growing up in a consumption-driven society, Millennials had more money at their disposal than any teen group in history and were mollycoddled by their own parents.

Now it would appear that they’re mollycoddling their own children. It’s also clear that many of the things that define Gen Y – enthusiasm for digital technology, volunteering and green causes – also define their parenting practices and leisure activities.

In this exclusive download we’ll explore how Gen Y parents play – both digitally and physically, both with their children and without. Just click below to read more – or find out more about Mintel Inspire here.

Richard Cope
Richard Cope

Richard is a Senior Trends Consultant, bringing the latest consumer trends to Mintel clients through bespoke presentations and represents Mintel at global conferences.

More from Mintel
  • Mintel Store
    Mintel Store
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View reports
  • Mintel Leap
    Mintel Leap is a revolutionary new AI-powered platform that will transform your research process....
    Book a demo
Subscribe to Mintel Spotlight
Related articles
May 10, 2024
As Indian consumers become increasingly health-conscious, the salty snacks market is undergoing a significant transformation. The traditional reliance on palm oil as a key ingredient in snacks is being questioned.
May 6, 2024
Mintel reveals how American consumer trends in food, beauty, personal care, and lifestyle are shaped by a delicate balance between health and indulgence, driven by technological advancements.
April 26, 2024
On April 23, 2024, Chicago-based premium convenience stores Foxtrot Market and Dom’s Kitchen & Market permanently and abruptly closed all 35 locations with news of a Chapter 7 filing for…

Download the Latest Market Intelligence