How can brands keep on the good side of government and consumers?

July 29, 2015
2 min read

At Mintel we are often asked if consumers care about environmental and health issues. The argument that they don’t is based on the fact that, despite growing evidence of diminishing resources and the dangers posed by sugars, salts and fats, governments and brands can appear comfortably complacent on these issues. But we believe that this is about to change. This is because our data shows that consumers are concerned and we believe they are primed to welcome intervention on their behalf by progressive, innovative companies and governments to change the status quo.

Watch Mintel’s Senior Trends Consultant, Richard Cope, guide you through current consumer attitudes to sustainable and environmental issues and the corporate initiatives in place to regulate them.

Beautifully designed and packed with Mintel’s latest research, our free of charge Brand Intervention trend report will help you get into the mindset of the consumer and show how your brand can adapt to changing opinions. Download your copy today here.

Richard Cope, Senior Trends Consultant at Mintel, works as a trends analyst, consultant, presenter and facilitator on bespoke client projects. As a globally recognised leading trends commentator, he is regularly called on by media worldwide to provide insight and analysis into consumer trends.



Richard Cope
Richard Cope

Richard is a Senior Trends Consultant, bringing the latest consumer trends to Mintel clients through bespoke presentations and represents Mintel at global conferences.

More from Mintel
  • Mintel Store
    Mintel Store
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View reports
  • Mintel Leap
    Mintel Leap is a revolutionary new AI-powered platform that will transform your research process....
    Book a demo
Subscribe to Mintel Spotlight
Related articles

Download the Latest Market Intelligence