S04 Ep105
How brands should respond to the rising cost of living

Host Samantha Dover gathers a group of consumer lifestyle, personal finance and economic experts to answer questions about the rising cost of living in the UK. What does the data show about consumer optimism for the future and how their priorities are changing, specifically around entertainment, beauty, sustainability, wellness and ethics? How strong is brand loyalty in such a volatile environment where consumers find themselves trading down for better value? What is the experts’ best advice for small players navigating this crisis? Listen now to find out!

Host Samantha Dover gathers a group of consumer lifestyle, personal finance and economic experts to answer questions about the rising cost of living in the UK. What does the data show about consumer optimism for the future and how their priorities are changing, specifically around entertainment, beauty, sustainability, wellness and ethics? How strong is brand loyalty in such a volatile environment where consumers find themselves trading down for better value? What is the experts’ best advice for small players navigating this crisis? Listen now to find out!

For additional research, insights and recommendations on how brands should navigate the cost of living crisis, check out our on-demand 2022 British Lifestyles webinar.

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Meet the Host
Samantha Dover
Category Director, Mintel Beauty & Personal Care.
In addition to her role as a host of Mintel Little Conversation, Sam spends her time identifying and analysing emerging beauty and personal care trends and writing in-depth market research reports in multiple sectors to the benefit of her clients.
Meet the Guests
Toby Clark
Director of EMEA Research, Mintel
Richard Shepherd
Category Director, B2B, Social and Economic Research, Mintel Reports UK
Francesca Smith
Consumer Lifestyles Analyst, Mintel Reports UK
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