S03 Ep84

What is the value of sustainability from a brand perspective?

In today’s episode, host Sam Dover welcomes Jo-Anne Chidley, Founder of sustainable beauty brand Beauty Kitchen, and Richard Cope, Senior Trends Consultant at Mintel and author of the 2021 Mintel Sustainability Barometer, to discuss how recent shifts in consumers’ sustainability beliefs, behaviours and purchases are impacting brands. Following COP26 – the United Nations climate change conference that came to a close in mid-November – are consumer awareness and education on the rise? What are the implications for brands both inside and outside the sustainability space? Will consumers and brands ever be totally aligned on sustainability?

In today’s episode, host Sam Dover welcomes Jo-Anne Chidley, Founder of sustainable beauty brand Beauty Kitchen, and Richard Cope, Senior Trends Consultant at Mintel and author of the 2021 Mintel Sustainability Barometer, to discuss how recent shifts in consumers’ sustainability beliefs, behaviours and purchases are impacting brands. Following COP26 – the United Nations climate change conference that came to a close in mid-November – are consumer awareness and education on the rise? What are the implications for brands both inside and outside the sustainability space? Will consumers and brands ever be totally aligned on sustainability?

The experts tackle these questions and more, make the case for sustainability as an innovation driver, and offer advice for brands questioning the value of sustainability. Listen now to learn more and check out episode 74 for a discussion about making better sustainability-driven business decisions.

To learn more about Mintel’s sustainability research and consultancy services, clients should speak to their Account Manager. To buy sustainability research today, visit the Mintel Store.

Meet the Host
Samantha Dover
Global Beauty Analyst, Mintel Beauty & Personal Care
Meet the Guests
Jo-Anne Chidley
Founder of Beauty Kitchen
Richard Cope
Senior Trends Consultant, Mintel Consulting
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Mintel Store
    Mintel Store
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View Reports
  • 2025 Trends
    2025 Global Trends
    Understand what’s new and next in consumer behaviour and the impact on marketing and innovation strategies....
    Discover trends
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Subscribe to Mintel Spotlight
Related articles
June 26, 2025
Retail
Article
Meet the Gen Z Consumer: Who is Gen Z, and How Do They Shop? Gen Z, comprising individuals born between 1997 and 2012, has become a formidable force in the…
June 24, 2025
The world of consumer packaged goods (CPG) has undergone drastic changes in recent years. From the rise of functional drinks to consumer demands for healthier options, companies are striving to…
June 16, 2025
In times of heightened uncertainty, scenario planning helps businesses explore the vast complexity of the future. It doesn’t aim to predict what will happen, nor is it about outlining a…

Free market intelligence downloads