S03 Ep84

What is the value of sustainability from a brand perspective?

In today’s episode, host Sam Dover welcomes Jo-Anne Chidley, Founder of sustainable beauty brand Beauty Kitchen, and Richard Cope, Senior Trends Consultant at Mintel and author of the 2021 Mintel Sustainability Barometer, to discuss how recent shifts in consumers’ sustainability beliefs, behaviours and purchases are impacting brands. Following COP26 – the United Nations climate change conference that came to a close in mid-November – are consumer awareness and education on the rise? What are the implications for brands both inside and outside the sustainability space? Will consumers and brands ever be totally aligned on sustainability?

In today’s episode, host Sam Dover welcomes Jo-Anne Chidley, Founder of sustainable beauty brand Beauty Kitchen, and Richard Cope, Senior Trends Consultant at Mintel and author of the 2021 Mintel Sustainability Barometer, to discuss how recent shifts in consumers’ sustainability beliefs, behaviours and purchases are impacting brands. Following COP26 – the United Nations climate change conference that came to a close in mid-November – are consumer awareness and education on the rise? What are the implications for brands both inside and outside the sustainability space? Will consumers and brands ever be totally aligned on sustainability?

The experts tackle these questions and more, make the case for sustainability as an innovation driver, and offer advice for brands questioning the value of sustainability. Listen now to learn more and check out episode 74 for a discussion about making better sustainability-driven business decisions.

To learn more about Mintel’s sustainability research and consultancy services, clients should speak to their Account Manager. To buy sustainability research today, visit the Mintel Store.

Meet the Host
Samantha Dover
Global Beauty Analyst, Mintel Beauty & Personal Care
Meet the Guests
Jo-Anne Chidley
Founder of Beauty Kitchen
Richard Cope
Senior Trends Consultant, Mintel Consulting
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Mintel Store Reports
    Discover your next big breakthrough
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View Reports
  • Mintel 2026 Global Predictions
    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
    Download now
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
UK Budget 2025 Reaction: What it Means For UK Consumers UK Budget 2025 Reaction: What it Means For UK Consumers
Bold Thinking and the Craft of Insight Bold Thinking and the Craft of Insight
The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More
Unilever Acquires Dr. Squatch: What This $1.5B Deal Reveals About Modern CPG Brand Strategy  Unilever Acquires Dr. Squatch: What This $1.5B Deal Reveals About Modern CPG Brand Strategy 
Health-Conscious Consumer Trends Drive CPG Market Innovation Health-Conscious Consumer Trends Drive CPG Market Innovation
Gen Z Online Shopping Behaviour & Trends: What Brands Need to Know Gen Z Online Shopping Behaviour & Trends: What Brands Need to Know
Subscribe to Mintel Spotlight
Related articles
UK Budget Reaction Banner
November 26, 2025
Government
Article
UK Budget 2025 Reaction: What it Means For UK Consumers
Following the latest UK Budget, both businesses and consumers face continued financial pressures and shifting spending habits. To help businesses navigate this landscape, our Mintel experts have unpacked what…
Read more
Bold Thinking and the Craft of Insight
November 17, 2025
Consumer Research
Podcast
Bold Thinking and the Craft of Insight
Get in touch with  Mintel Consulting to apply predictive insights to your specific growth goals. Head over to Mintel’s LinkedIn to let us know what you think…
Listen now
Mintel 2026 Global Consumer Predictions
October 9, 2025
Consumer Research
Download
2026 Global Consumer Predictions
Explore three bold Consumer Predictions that reveal how consumers are redefining their lives, identities, and how they connect with brands through 2030 and beyond.
Download

Free market intelligence downloads

Subscribe
Podcast
Downloads
Events