Less than a minute

In this new video, we examine how brands and property owners can make the most of consumers’ changing leisure habits. We went down to Electric Shuffle in London’s Canary Wharf to see how it’s utilising people’s increasing desire for ‘competitive socialising‘ – the combination of social experiences and playful competition.

Lauren Ryan
Lauren Ryan

Lauren Ryan is a Leisure Analyst, writing reports on the UK’s leisure market. She has a keen focus on consumer behaviour, innovations and opportunities available within the market.

More from Mintel
  • UK Summer Leisure Outlook Market Report 2021
    Learn more about the UK's leisure habits for summer 2021....
    Explore this report
  • Mintel 2026 Global Predictions
    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
    Download now
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
How Brands Can Connect with Consumers in an Era of Digital Fatigue How Brands Can Connect with Consumers in an Era of Digital Fatigue
Convenience as the New Consumer Currency Convenience as the New Consumer Currency
What Middle East Instability Means for US and European Consumers What Middle East Instability Means for US and European Consumers
Marketing to Women in the GLP-1 Era: How Marketers Can Respond Responsibly Marketing to Women in the GLP-1 Era: How Marketers Can Respond Responsibly
UK Budget 2025 Reaction: What it Means For UK Consumers UK Budget 2025 Reaction: What it Means For UK Consumers
Bold Thinking and the Craft of Insight Bold Thinking and the Craft of Insight
Subscribe to Mintel Spotlight
Related articles
How Brands Can Connect with Consumers in an Era of Digital Fatigue
March 25, 2026
Technology
Article
How Brands Can Connect with Consumers in an Era of Digital Fatigue
Consumers are increasingly feeling the strain of an always-on digital world. Constant notifications, algorithm-driven feeds and the pressure to stay connected across work, social and entertainment platforms have created a…
Read more
Woman relaxing on a sofa, holding her smartphone and credit card in her hands.
March 18, 2026
Consumer Research
Article
Convenience as the New Consumer Currency
Convenience is no longer a nice-to-have, but a core value exchange between brands and consumers. Today’s consumers are often operating under time-sensitive schedules and are feeling mentally overloaded. In this…
Read more
Mintel New World of Wellness
March 17, 2026
Consumer Research
Download
The New World of Wellness from Mintel
Gain a complete view of the wellness marketplace and unlock wellness opportunities with predictive insight, thought leadership and the direction to fuel growth.
Download

Free market intelligence downloads

Subscribe
Podcast
Downloads
Events