The 2023 Global Beauty & Personal Care Trends identifies the upcoming trends in consumer behaviour, product innovation and marketing tactics that will impact the future of the beauty industry.
- Beauty Rx – The medicalisation of beauty is leading to more demand for proof behind claims, creating value through ingredient-led products; and driving the market for synthetic products that replicate natural ingredients
- Evolved Self Care – Beauty is intended to be uplifting and in this sense can contribute to a post-pandemic sense of self-care that includes sexual wellness, the hormone journey and wellness for every lifestage
- New Rules of Engagement – Beauty is a disruptive category; with the new rules for engagement and building communities. Offering pleasures, personalisation and convenience will be key. The beauty category is supposed to be fun; brands should allow for more playfullness in their marketing and enable more experimentation and DIY
Join Mintel’s expert, Andrew McDougall, in the 2023 Global Beauty & Personal Care Trends webinar. In this webinar, join Andrew for a discussion on beauty and personal trends. Andrew will look at the upcoming trends such as Beauty Rx, Evolved Self Care, and New Roles of Engagement.
Can’t attend the live session? Register and you’ll receive a link to the recording via email after the live webinar has ended.
- Beauty and Personal Care
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