[网络研讨会] 2025 全球美容与个人护理趋势:中国篇

  • Asia
December 11th, 2024
2:00 PM - 3:00 PM, Beijing time
Online event

2024年12月11日 14:00-15:00

英敏特专家展望未来,探索与消费者行为和态度有关的诸多影响因素。在最新发布的《2025 全球美容与个人护理趋势》中,我们提出了会在2025年及未来对行业产生重大影响的三大趋势。

本次网络研讨会中,分析师将为您解读这三大趋势,并聚焦中国市场,探讨值得关注的市场动向及机会点:

知识赋能

消费者将事半功倍,把知识、工具和科技相结合,获得个性化解决方案,从而实现卓越的效果。

绿色转机

随着气候变化的影响越来越明显,消费者希望在道德实践与高效美容个护解决方案之间建立无缝连接,因此期待品牌考虑在环保与道德方面的影响。

慢享美学

强调预防先于修复,并拥抱精简主义,消费者将在生活中更早地建立美容护理流程,在追求个性化护肤品时考虑怀旧和丰富的感官体验。

演讲嘉宾
杜蕾
英敏特中国美容与个人护理洞察总监
吴佳莹
英敏特中国咨询服务首席顾问

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