2024年12月4日 14:00-15:00
英敏特专家展望未来，探索影响消费者在食品饮料方面的行为和态度上的矛盾之处。在最新发布的《2025 全球食品与饮料趋势》中，我们提出了会在2025年及未来对行业产生重大影响的四大趋势。
本次网络研讨会中，分析师将为您解读这四大趋势，并聚焦中国市场，探索未来机遇：
回归本源
Ozempic（司美格鲁肽）等减重药物的出现将重新定义消费者对“食疗”的认知，从添加功能型成分，到满足日常必要营养需求的认知都会改变。
破规之道
理解消费者是“刚刚好不完美”的群体，他们渴望食品与饮料品牌帮助他们“打破规则”。
食饮链动
随着食品供应越来越频繁受到干扰，该行业将需要鼓励消费者接受并信任在当地和全球范围内出现的新来源、新成分和新口味。
科农共创
食品与饮料公司将需要展示技术和农业如何协同合作，以造福消费者、农民和环境。
- Asia
- Food and Drink
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