2025 Global Packaging Trends: Packaging in Perspective 

26 March 2025, Wednesday | 10:00 AM AUST | Online

Packaging innovation is taking centre stage as CPG brands scale back on true product innovation, with the number of genuinely new introductions in decline.

Rising costs and supply chain chaos have made brands more cautious, focusing on renovations rather than risky new launches. Instead, brands are leaning into packaging to stay fresh, with 20% of new introductions in the ANZ region driven by packaging changes in 2024.

Consumers are demanding more functionality—think easy-to-use, freshness-preserving, and convenient designs—while sustainability has shifted from a selling point to a baseline expectation. Meanwhile, beauty and personal care brands are using packaging to create personalized, premium experiences, and startups are stepping up with AI-driven, disruptive packaging solutions while big brands hesitate.

In short, packaging is no longer just about protection—it’s a strategic tool that can make or break a product’s success.

Join Dr. Benjamin Punchard, Global Packaging Insights Director at Mintel, for an exclusive webinar exploring how brands can leverage packaging to stay ahead in 2025. From the latest innovations to shifting consumer expectations, discover the trends that will define the next era of packaging.