ABC Beleza Consciente 2023

Mintel joins the stage at the ABC (Brazilian Association of Cosmetology) Beleza Consciente event on April 28th! This event brings the theme of Conscious Beauty, a strong trend that encompasses Environmental, Social, and Governance issues, still following the directives arising from Green Beauty.

Amanda Caridad will be presenting on 28 April at 15:40h Brasilia!

This presentation will look at the ‘clean beauty’ movement has been winning over Brazilian consumers, who are more aware of the impact of their consumption on the environment, and who also value brands and products consistent with their moral values. In addition to concepts involving ethics and sustainability, the movement reinforces consumers’ search for effective products that do not pose risks to human health and whose claims of benefits have scientific backing.