We are thrilled to announce that Mintel will be presenting at this year’s DVRH annual conference.
DVRH is the German Fragrance Manufacturers Association representing companies in the fragrance industry. As part of their annual conference in Munich, Susanne Krenz, Principal Analyst for Beauty and Personal Care Mintel Reports Germany, introduces Mintel’s latest market predictions.
Gain exclusive insights on our Global Beauty and Personal Care Trends 2024 combined with our most recent research by signing up for a condensed presentation deck here.
More about our presenter
Susanne Krenz
Principal Analyst
Susanne joined Mintel in 2021 as a Research Analyst for BPC, focusing on Germany. She previously worked in the fashion and lifestyle industries, bringing marketing and copywriting experience and a passion for all things beauty to her current role. Susanne holds an MSc in Strategic Project Management and a BA in Psychology and Business Studies.
Consumers are demanding more functionality—think easy-to-use, freshness-preserving, and convenient designs—while sustainability has shifted from a selling point to a baseline expectation. Meanwhile, beauty and personal care brands are using packaging to create personalized, premium experiences, and startups are stepping up with AI-driven, disruptive packaging solutions while big brands hesitate.
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