Mintel at Bakery Live: Three Areas of Opportunity for Bread and Sweet Bakery

  • EMEA
  • Food and Drink
February 21st, 2024 - February 22nd, 2024
, CET time
Online event

We are delighted to announce that Mintel will be partnering with Bakery Live for its upcoming virtual bakery event, serving as a key media partner to deliver crucial insights and information.

Bakery Live offers a dedicated online platform for the global bakery industry to discover the latest ingredient, automation, and machinery trends. It facilitates networking, fostering crucial business relationships and creating new opportunities. Positioned as a premier online event, Bakery Live helps industry professionals stay informed about evolving technologies and changing consumer preferences.

Join Bakery Live’s free webinar ‘Three Areas of Opportunity for Bread and Sweet Bakery’ to dive into the world of bread and sweet bakery with our expert in the field: Honorata Jarocka, Senior Food & Drink Analyst. In this insightful showcase, Honorata sheds light on three promising areas that are reshaping the industry.

We’re talking about simplicity, newstalgia, and the savoury breakfast movement – where classic meets contemporary — and each bite tells a tale of changing tastes and timeless treats.

In stressful times, simplicity sells

Bread will enjoy continued popularity in the cost-of-living crisis, addressing the value-for-money mentality.

Delivering simple nutrition at an affordable price, bread can grow its appeal further via naturalness, authenticity, and versatility.

Newstalgia: tradition with a twist

Baked goods often carry a sense of comfort and nostalgia.

More brands are expected to play on that foundation of familiarity via modern twists that will create unique experiences for experimental consumers.

The savoury breakfast movement

For an extra competitive edge, bakery brands can tap into the savoury breakfast trend.

The growing interest in blood glucose control among not only diabetics but also consumers who wish to optimise their health will open up further opportunities to take a savoury route.

Three Areas of Opportunity for Bread and Sweet Bakery | Wednesday, February 21, 2024 11:30 AM to 12:00 PM · 30 min. (Europe/London)

Secure your spot now on Bakery Live website and join us in unlocking the business potential hidden within these trends. Our expert insights will provide you with a comprehensive roadmap to propel your business and take your business to the next level.

Can’t make it? Click the Register button above to receive a copy of the presentation after the event.

Meet the presenter
Honorata Jarocka
Principal Analyst
Honorata has been part of the Mintel Food & Drink team since 2013. She delivers actionable insight on food & drink trends and innovation, with a primary focus on bakery and breakfast cereals. Frequently working with the media, she is also a regular speaker at industry events.

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