In today’s era of convenience, digital access, and social media, staying updated on the evolving behaviours and preferences of beauty shoppers is crucial. The rise of convenience stores as a key spot for beauty products in Thailand, along with the growth of ecommerce, reflects consumer demand for value and convenience. 

Using social media for targeted outreach provides brands a unique opportunity to enhance visibility and connect directly with consumers. Understanding these dynamics is essential for brands to tailor strategies, meet modern consumer needs, and foster loyalty.

Exclusive session on Mintel GNPD

Discover the power of Mintel’s Global New Products Database (GNPD) in this session. Learn how GNPD can transform your product development by applying product launch data and consumer insights. With this session:

  • Apply the strategic recommendations based on consumer preference
  • Discover latest trends and innovative product launches
  • Leverage the insights to drive informed business decisions

Join us and stay ahead of the competition. Secure your spot today!

Meet your presenters:
Chayapat Ratchatawipasanan (Pop)
Principal Analyst, Beauty and Personal Care, Thailand
Chayapat is based in Bangkok and provides insights to the Thai beauty and personal care market. He has over eight years of experience as regional skin care Ru0026amp;D and insights manager specialises in sunscreen formulation and innovation research at the leading Japanese cosmetics company.
Barkha Narula
Senior Client Success Manager, Southeast Asia
Barkha is an accomplished Senior Client Success Manager with extensive experience in both qualitative and quantitative research methodologies. Serving clients across Southeast Asia (SEA), she excels in leveraging data-driven insights to inspire and guide clients toward their next product breakthrough.
  • Asia
  • Beauty and Personal Care
August 23rd, 2024
10:00 AM - 12:00 PM, Bangkok time
Krung Thep Maha Nakhon, Thailand

Related Mintel events

Americas Food and Drink
2026 Global Food & Drink Predictions | US/Canada
November 18th, 2025 Online
2026 Global Food & Drink Predictions | US/Canada

Connect today's behaviors to tomorrow's opportunities live.

EMEA Food and Drink
Private Label vs Brands: Global Trends, Local Impact (EMEA focus)
November 19th, 2025 Online
Private Label vs Brands: Global Trends, Local Impact (EMEA focus)

Register for this webinar now. Private label is reshaping the rules of grocery retail across Europe – and no one…

Asia Beauty and Personal Care Food and Drink
Mintel at CMPL Connect Delhi 2025 
November 20th, 2025 Delhi, India
Mintel at CMPL Connect Delhi 2025 

Connecting Insights with Innovation at CMPL Delhi 2025 - Meet us at Mintel Booth SP01

Asia Beauty and Personal Care
2025(第六届)中国化妆品年会
November 25th, 2025 Guang Zhou Shi, China
2025(第六届)中国化妆品年会

英敏特分析师将在现场进行《2025护肤品的未来》主题演讲,内容聚焦消费者行为演变、新兴的创新手段和战略增长机会,从宏观角度来看待影响未来2-5年面部护肤品格局的关键话题。

EMEA Food and Drink
Saveurs en mutation: innover pour captiver en 2025
November 27th, 2025 Online
Saveurs en mutation: innover pour captiver en 2025

Inspirez-vous des saveurs de demain Curieux(se) de découvrir les tendances qui vont transformer le marché alimentaire français ? Participez à…

EMEA Food and Drink Ingredients, Flavours and Fragrances
Mintel x Fi Europe 2025
December 2nd, 2025 Online
Mintel x Fi Europe 2025

Fi Europe is the world’s premier event for the food ingredients and solutions industry, bringing together suppliers, buyers, R&D experts,…

Asia Food and Drink Ingredients, Flavours and Fragrances
Bottled nutrition drinks
December 3rd, 2025 Chiba, Japan
ドリンクジャパン2025

国内・海外から300社が出展する日本最大級の飲料の展示会【ドリンクジャパン(飲料 液状食品 開発・製造 展)】に出展いたします。ぜひミンテルのブースにお越しください。 本講演では、腸内環境の改善が美容・健康・スポーツパフォーマンスに与える変化を解説。

Asia Food and Drink
[Webinar] What’s Next For The High-Protein Trends? | India
December 4th, 2025 Online
[Webinar] What’s Next For The High-Protein Trends? | India

Today, protein is at the heart of the growing food as medicine movement reshaping innovation across food and drink categories in India. What’s Next For The High-Protein Trends?