Hoje x Amanhã: Impactos dos Acontecimentos Recentes no Consumidor Brasileiro

  • Retail
November 30th, 2022
8:00 AM - 9:00 AM, CT time
Online event

Não perca nosso Big Conversation para Brasil! Participe com nossas analistas enquanto elas discutem o impacto dos acontecimentos recentes no comportamento de consumo dos brasileiros. Nessa webinar, Naira e Ana Paula discutirão sobre acontecimentos locais e globais que vêm afetando a vida do brasileiro, em especial seu hábito de consumo.

Ana trará dados do relatório Estilo de Vida dos Brasileiros para ilustrar como o consumidor vem se comportando atualmente e quais são as suas expectativas para o ano que vem, tanto do lado racional, quanto do lado emocional.

Conheça os Palestrantes

Naira Sato
Naira se juntou à Mintel em 2012 e atualmente é a head de relatórios para a América Latina. Durante seus 20 anos de experiência em pesquisa, Naira atuou em grandes empresas como Motorola e Unilever, que proporcionaram a ela um robusto conhecimento sobre os consumidores de toda a região de Latam.

Ana Paula Gilsogamo
Ana Paula trabalha na Mintel há mais de 5 anos e é responsável por escrever relatórios sobre o consumidor brasileiro. Possui experiência trabalhando nas áreas de planejamento estratégico de agências de propaganda e em marketing digital, desenvolvendo estratégias de comunicação para grandes empresas.

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