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BJ Pichman will be speaking at CES which is the most powerful tech event in the world — the proving ground for breakthrough technologies and global innovators. This is where brands get business done, meet new partners, and where the industry’s sharpest minds take the stage to unveil their latest releases and boldest breakthroughs. Owned and produced by the Consumer Technology Association (CTA)®, CES is the only trade show that showcases the entire tech landscape in one event.

Bj Pichman will be speaking on a panel on GenZ The first generation of digital natives has come of age, followed closely by the new Gen Alpha. Born digital, mostly mobile and AI-savvy, they seek a different type of relationship with the media they consume, their education, and their social lives. How should you be speaking to this new generation?

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Meet the Presenter
BJ Pichman
Consulting, Marketing Intelligence
As a Director on Mintel’s consulting team, BJ leads teams that provide story-driven insights to the largest tech, media, and telecom companies in the world. He pairs industry-leading consumer data with competitive marketing intelligence to provide clients with a full understanding of the current market landscape.
  • Advertising and Marketing
  • Americas
January 11th, 2024
10:00 AM - 11:00 AM
Las Vegas, United States

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