Chicken Marketing Summit 2024

  • Advertising and Marketing
  • Americas
July 30th, 2024
2:15 PM - 3:00 PM, CDT time
Birmingham, United States

Mintel’s Director of Innovation and Insights, Lynn Dornblaser, will be presenting “Gen Z as adults in 2035: They may not be the consumer you think they will be” at the Chicken Marketing Summit 2024 on Tuesday, July 30 at 2:15 pm CDT. Click the button above to receive the presentation.

About the presentation:

While it is easy to say that the chicken consumer of 2035 will be focused on value, will want sustainability but won’t want to pay for it, and will look to mom and dad for a bit of financial help, you’re missing out on one key truth about generational groups: They change as their life circumstances change. While Generation Z will be prime chicken consumers in 2035, their behaviors will be different than they are now (with some key exceptions). This presentation will take a look at who Gen Z is today, who they will be in 2035, and discuss what retail product introductions from today point the way to the future.

Meet the presenter
Lynn Dornblaser
Director of Innovation and Insights
Lynn Dornblaser brings more than 35 years of product trend knowledge to her work at Mintel, which she joined in 1998. She applies her unique perspective on the market and new product development to tailored client research and to extensive public speaking. Prior to joining Mintel, Ms. Dornblaser covered new product trends at several trade magazine publishing companies, as editor and editorial director of publication New Product News. She has been quoted by major US news organizations, including The Wall Street Journal, USA Today, The New York Times, and CNN. In addition, Ms. Dornblaser has also served as keynote lecturer and speaker for numerous industry groups and sales forums. Ms. Dornblaser holds a BS in Journalism from the University of Illinois and has also contributed to a textbook on new product development. She can usually be found in the aisles of a supermarket somewhere in the world.

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