Thank you for joining Mintel’s Jamie Rosenberg, Associate Director of Global Household and Personal Care, at Cleaning Products US in Arlington, VA on September 25-26, 2024. He spoke about The Future of Homecare Claims.

This presentation looked at the evolving landscape of homecare claims, product innovation and consumer sentiment in the context of shifting regulations and certifications aimed at reducing greenwashing and moving the homecare market toward becoming a more sustainable and climate-friendly market.

Against that backdrop, we also discussed the strategies and future prospects for both market leaders and eco-positioned challengers as becoming more sustainable and ethical becomes a central goal of nearly every genre of homecare brand.

Couldn’t see see Jamie in Arlington? Request the presentation to be sent to you using the “Request Presentation” button.

Meet the presenter

Jamie Rosenberg

Associate Director, Global Household and Personal Care

Jamie is an expert in competitive intelligence and strategic thinking. He has over 20 years of experience leading projects for domain expansion, M&A, open innovation, competitive response, and strategic early warning. As an associate director focused on global household and personal care, Jamie uses this background to identify category-level trends allowing clients to think further ahead and develop more future-proof innovation, marketing, and portfolio management strategies. Before joining Mintel, Jamie spent 12 years with Kimberly-Clark Corporation’s Enterprise Growth Incubator, seeking out new product concepts and partnership opportunities for the Huggies, Kotex, Depends, and Kleenex brands.

Americas
Household

September 25th, 2024 - September 26th, 2024, ET time

Arlington, United States

View map here

Related Mintel events

Advertising and Marketing Americas

July 29th, 2026 New York, United States

The 2026 Quirk’s Event NYC

Join Mintel at Quirk’s New York 2026 Mintel is excited to exhibit at The Quirk’s Event, taking place July…

Discover more

Asia Beauty and Personal Care

August 7th, 2026 Nandambakkam, India

Mintel at Cosmetics Ingredients Expo 2026

Visit the Mintel team at our booth to explore the latest consumer insights, product innovation trends, and how we help businesses stay ahead of emerging shifts.

Discover more

Americas

August 11th, 2026 Online

[Webinar] The Future of American Lifestyles

This webinar will look at the consumer market through the lens of America’s evolving social dynamics. At a broad…

Discover more

Americas EMEA

August 18th, 2026 Online

The Next Billion-Dollar Soda?

Tuesday, August 18th, 2026 The emergence of prebiotic drinks like Poppi and Olipop have transformed the soda space.

Discover more

Asia Food and Drink

September 16th, 2026 , Indonesia

Mintel at Fi Asia Indonesia 2026

In this forward‑looking speech, Mintel Associate Principal Heng Hong Tan explores the emerging trends set to shape the future of non‑alcoholic drinks in Southeast Asia — from functional benefits and protein‑led innovation to culturally rooted wellness and multisensory experiences.

Discover more

Advertising and Marketing Americas