Thank you for joining Mintel’s Jamie Rosenberg, Associate Director of Global Household and Personal Care, at Cleaning Products US in Arlington, VA on September 25-26, 2024. He spoke about The Future of Homecare Claims.

This presentation looked at the evolving landscape of homecare claims, product innovation and consumer sentiment in the context of shifting regulations and certifications aimed at reducing greenwashing and moving the homecare market toward becoming a more sustainable and climate-friendly market.

Against that backdrop, we also discussed the strategies and future prospects for both market leaders and eco-positioned challengers as becoming more sustainable and ethical becomes a central goal of nearly every genre of homecare brand.

Couldn’t see see Jamie in Arlington? Request the presentation to be sent to you using the “Request Presentation” button.

Meet the presenter

Jamie Rosenberg

Associate Director, Global Household and Personal Care

Jamie is an expert in competitive intelligence and strategic thinking. He has over 20 years of experience leading projects for domain expansion, M&A, open innovation, competitive response, and strategic early warning. As an associate director focused on global household and personal care, Jamie uses this background to identify category-level trends allowing clients to think further ahead and develop more future-proof innovation, marketing, and portfolio management strategies. Before joining Mintel, Jamie spent 12 years with Kimberly-Clark Corporation’s Enterprise Growth Incubator, seeking out new product concepts and partnership opportunities for the Huggies, Kotex, Depends, and Kleenex brands.