Cleaning Products US 2024
Thank you for joining Mintel’s Jamie Rosenberg, Associate Director of Global Household and Personal Care, at Cleaning Products US in Arlington, VA on September 25-26, 2024. He spoke about The Future of Homecare Claims.
This presentation looked at the evolving landscape of homecare claims, product innovation and consumer sentiment in the context of shifting regulations and certifications aimed at reducing greenwashing and moving the homecare market toward becoming a more sustainable and climate-friendly market.
Against that backdrop, we also discussed the strategies and future prospects for both market leaders and eco-positioned challengers as becoming more sustainable and ethical becomes a central goal of nearly every genre of homecare brand.
Couldn’t see see Jamie in Arlington? Request the presentation to be sent to you using the “Request Presentation” button.
- Americas
- Household
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