Desvendando as necessidades do consumidor negro
Entender a influência étnico-racial no consumo é vital, especialmente no Brasil, com sua diversidade racial e variedade de tons de pele e texturas de cabelo. Mesmo representando 55,5% da população, consumidores negros são frequentemente negligenciados pela indústria da beleza. A discussão sobre racismo estrutural destaca a necessidade de atenção a este segmento, revelando um significativo potencial de mercado.
- Americas
- Beauty and Personal Care
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