Dermo & Skin Summit 2024

  • Beauty and Personal Care
May 23rd, 2024
9:00 AM - 9:40 AM, São Paulo time
, Brazil

Desvendando as necessidades do consumidor negro

Entender a influência étnico-racial no consumo é vital, especialmente no Brasil, com sua diversidade racial e variedade de tons de pele e texturas de cabelo. Mesmo representando 55,5% da população, consumidores negros são frequentemente negligenciados pela indústria da beleza. A discussão sobre racismo estrutural destaca a necessidade de atenção a este segmento, revelando um significativo potencial de mercado.

Conheça o nosso apresentador
Amanda Caridad
Senior Analyst, Brazil Beauty & Personal Care Reports
Na Mintel desde 2019, Amanda é responsável por conduzir estudos com consumidores brasileiros e apoiar os principais players do mercado latino-americano de beleza e cuidados pessoais por meio de sua expertise no segmento. Formada em Relações Internacionais pela Faculdade Rio Branco e com especialização em Marketing pela University of Akron, Amanda possui mais de 12 anos de experiência no mercado, sendo que por mais de 9 anos atuou em um dos maiores fornecedores globais de especialidades químicas.

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