Webinar: EMEA Packaging 2024 - The Future Unwrapped

  • EMEA
  • Packaging
  • Retail
February 27th, 2024
2:30 PM - 3:30 PM, UK time
Online event

Dive into the transformative power of artificial intelligence (AI) within the packaging industry, where cutting-edge technologies like machine learning, natural language processing and computer vision reshape the landscape of packaging design, production and recycling.

Join Mintel experts Benjamin Punchard and David Luttenberger as they unwrap the dynamic impact of AI-driven innovations, exemplified by industry giants such as Nestlé and The Coca-Cola Company. Learn how Nestlé has harnessed AI to elevate quality control in its manufacturing processes, and explore The Coca-Cola Company’s approach with a global head of generative AI, revolutionising marketing and advertising content.

Witness the transformation of novel AI systems with robotics automation, optimising supply chain operations through real-time analysis of vast data sets. In this webinar, our experts will dive into Mintel’s 2024 Packaging Trends including: 

  • LearnuFacture: Machine learning is being used to improve packaging quality and production efficiency. It speeds up decision-making, for example, to automate complex tasks such as the packaging of non-uniform products.
  • Responsibility 2.0: AI can be used to optimise packaging choices based on material and logistical impact. By analysing packaging life cycles, AI offers the potential to drive improvements in the circular economy.
  • Intelligent Design: Generative AI is being used to craft images and compelling copy, targeting defined consumer groups. AI can instantly test and optimise designs against clear metrics such as recognition and impact.

Discover the artistry behind AI-driven advancements, where innovative trends shape a future of packaging that is not only efficient but also environmentally responsible and aesthetically compelling. 

The future is unwrapped, and it’s filled with innovation, intelligence and sustainable solutions. Don’t miss your chance to be at the forefront of this packaging revolution!

Meet the experts
Benjamin Punchard
Director, Global Packaging Insights, Mintel Reports
Benjamin has built up over 20 years of experience in the packaging world, working with large and small global clients and regularly speaking at international conferences. With Mintel since 2012, Benjamin is our Global Packaging Insights Director, responsible for creating and delivering Mintel’s packaging insight content. In addition, Benjamin leads on delivery of bespoke packaging insights, focusing on the specific needs of Mintel’s clients
David Luttenberger
Director, Global Packaging, Mintel Reports
David has 25 years of diverse packaging experience across multiple end-use categories and all packaging formats. He has primary responsibility for delivering packaging insights and innovations with Mintel’s CPG, retail, converter and design clients across the Americas and APAC region.

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