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Mintel’s Director of Innovation & Insight, Lynn Dornblaser kicks off this session at FiNA and Supply Side West with Consumer Market Research from Mintel and then participates in the full panel discussion. Located at Mandalay Bay Convention Center in Islander Ballroom H @ 9am PDT.

This full session focuses on current and emerging beverage trends. We will examine functional beverages and discuss how colors, flavors and textures play a significant role in innovation. Additionally, we will explore the importance of market research, global flavors, diet trends, and ingredient efficacy in developing successful beverages. The audience can also expect to learn the challenges of this ever-changing market, including generational differences in consumer preferences. Takeaways include:

Market data illustrating where the beverage industry is and could be going.
Trending ingredients and beverage types, and the consumer demand for health benefits.
Innovative formulation strategies.

9:00-9:40 Consumer Market Research: Lynn Dornblaser, Director of Innovation & Insight, Mintel
9:40-10:20 Functional Beverage Ingredients: David Sandler, Chief Operations Officer, Jupiter Wellness
10:20-10:30 BREAK
10:30-11:10 Flavors & Colors: Candace Smith-Lee, Senior Category Scientist, Beverage, ofi
11:10-11:50 Beverage Innovations: John Kim, CEO, Tastelli
11:50-noon Open floor for Q&A

Click here for more details and to register for the event!

Meet the presenter

Lynn Dornblaser

Director, Innovation u0026amp; Insight

New product trends have been the focus of Lynn’s career for almost 35 years, giving her a unique perspective on the marketplace and new product development. An experienced public speaker, Lynn has been quoted by major US news organizations, including The Wall Street Journal, USA Today, The New York Times, and CNN.