Graciana rastrea tendencias, innovaciones y comportamiento del consumidor en toda la región de América Latina. Antes de Mintel, Graciana trabajó como trendspotter y content writer durante más de 10 años en Argentina, México y Brasil.
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In this forward‑looking speech, Mintel Associate Principal Heng Hong Tan explores the emerging trends set to shape the future of non‑alcoholic drinks in Southeast Asia — from functional benefits and protein‑led innovation to culturally rooted wellness and multisensory experiences.
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