Join Mintel’s session at Fi Asia Indonesia: What Will Define the Next Wave of Growth in Southeast Asia’s Non‑Alcoholic Beverage Market.
Date: 17 September 2026
Time: 13:00-14:00
Venue: Fi Theatre, Jakarta International Expo (JIExpo)
As global influences, wellness priorities and experience‑led consumption reshape the region, beverage brands face a critical moment to rethink how they innovate and differentiate. In this forward‑looking keynote speech, Mintel Associate Principal Heng Hong Tan explores the emerging trends set to shape the future of non‑alcoholic drinks in Southeast Asia — from functional benefits and protein‑led innovation to culturally rooted wellness and multisensory experiences.
Drawing on the latest consumer insights and real‑world market examples, this session will reveal how brands can:
Translate foodservice inspiration into scalable packaged formats
Unlock new growth through gut health, protein and traditional ingredients
Future‑proof portfolios by creating meaningful, experience‑driven beverages
Meet The Expert
Tan Heng Hong
Principal Analyst, Mintel Food & Drink, Southeast Asia
Heng Hong, a Principal Analyst at Mintel, specialises in the beverage sector. He researches and delivers crucial insights on the latest beverage trends for clients across the globe and within the region. He has been with Mintel for more than 10 years and has presented at major conferences and trade shows in the region.
Join this presentation to understand where the market is heading — and how to turn emerging trends into actionable growth opportunities.
Asia
Food and Drink
September 16th, 2026 - September 18th, 2026, Jakarta time
Mintel will be attending Growth Asia Summit 2026 in Singapore, where industry leaders will explore the future of food, health and nutrition innovation across Asia.
As moderation reshapes drinking habits across the region, brands have a timely opportunity to win with “less, but better” choices—keeping occasions relevant while shifting growth toward lighter, more intentional drinking.
Visit the Mintel team at our booth to explore the latest consumer insights, product innovation trends, and how we help businesses stay ahead of emerging shifts.
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