Fi Indonesia Trade Show
7-9 September, 2022 | Jakarta International Expo, Jakarta
How to help APAC food/drink consumers manage inflation
7 September, 2022 | 10.30 AM – 12.00 PM Local Time | Technical Seminar Room Hall D2
Ian Wilson, Head of Mintel South East Asia
Over the last two years, COVID-19 has dominated the consumer mindset. In 2022, the emphasis has increasingly been on the cost of living. The COVID-19 pandemic has created a perfect storm for inflation. Scarcity from supply chain disruption has increased prices of food and drink, forcing consumers to spend more of their disposable income. This has led to consumer behavior changes and sets new challenges for food and drink brands. In this presentation, Ian Wilson, Head of Mintel South East Asia, offers insight on how to attract and retain consumers in the food and drink industry, through focusing on non-perishable essentials, affordable price strategies and transparency in price increases.
Register now and join us on site!
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