Financial Brand Forum 2024
- Americas
- Financial Services
Click the button above to request a copy of Andrew Davidson’s presentation.
Innovative Marketing Strategies to Launch Next-Gen Financial Products
In today’s rapidly evolving financial landscape, banks and credit unions must constantly innovate to stay ahead of the curve and attract new customers. This session will equip you with actionable insights to effectively launch new banking products and financial services. Learn from pioneers in the financial industry who are pushing the envelope with innovative go-to-market strategies, and see case studies illustrating how they ensure success. Whether you’re launching a new fintech tool, credit card, BNPL program, debit/deposit product, wealth/investment service, or small business solution, this session will inspire you with innovative ideas for your next rollout
This session will teach banking executives:
- Creative launch strategies to amplify awareness of your new products, generate buzz, and accelerate speed to market
- How to position new products and features that cater to consumers’ evolving preferences and expectations
- How to target specific customer segments with personalized, hyper-relevant campaigns
- How to strategically plan for product enhancements and updates to keep your offerings fresh
- Emerging trends in new product innovation and untapped market opportunities that will give you a competitive edge
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