Financial Brand Forum

Financial Brand Forum

May 9th, 2018
7:30 AM - 9:30 PM
Las Vegas, United States

Mintel will be attending the Financial Brand Forum from May 7 – May 9!

Join us on Wednesday, May 9th at 12:20pm for Direct Mail Strategies in a Digital Age in the Forum Demo Theater.

Direct Mail Strategies in a Digital Age
As marketers shift attention towards digital advertising, direct mail volume is declining; however, with higher response rates and better brand recall than digital media, direct mail has a place within an omnichannel environment. This presentation highlights how brands are incorporating digital trends within direct mail strategies to drive engagement with their target audience.

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