Exclusive Live Webinar: Consumer Trends in Germany – Implications for Brands in 2026
This year continues to unfold against a backdrop of sustained volatility. While Germany continues to face economic challenges and high living costs dampen consumer sentiment, the political environment is under increasing pressure. State elections (Landtagswahlen) have brought key economic and societal issues into sharper focus, while the first quarter of the year has also been shaped by elevated uncertainty internationally.
At the same time, innovation momentum within the FMCG sector has slowed significantly. Against this backdrop, Mintel Lifestyles Expert Dr. Jennifer Hendricks shares the latest insights into consumer sentiment in Germany. She examines where growth opportunities are emerging – and what brands should prioritise to succeed in 2026.
In this webinar, you will learn:
- where tangible opportunities exist for brands to engage and win over German consumers.
- how financial confidence and spending patterns among German consumers are evolving,
- what consumers expect regarding the wider economic development and their own financial outlook
- EMEA
- Household
- Retail
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